Florida pro Cliff Prince had a great tournament at Lake Okeechobee. He finished 3rd and won $20,000 from B.A.S.S., but his 28-year allegiance to Toyota has lead to even more cash dividends.
As a result of being the highest finishing registered participant in the Toyota Bonus Bucks Program, Prince got paid $3,000 from Toyota.
“I’ve had Toyota Trucks since 1989 for hunting, fishing and work,” says Prince.
“There’s no doubt when I heard about the Bonus Bucks program, back when I was fishing as a co-angler in the Elites, I knew I’d buy a new model Tundra, I already loved Toyota, and Bonus Bucks is a really cool program for tournament fishermen,” says Prince.
Prince’s loyalty to Toyota doesn’t stop in freshwater. “I also love my Tundra because I can pull my 30-foot Contender saltwater boat with it, without having to buy a big diesel.”
“I think you could make the world turn on its axis if you had a rope, a post, and a gopher hole, to pull the globe around in circles with a Toyota Tundra,” grinned the Palatka, Florida pro, whose primary sponsor is tractor sales and service dealer called Futch’s Depot.
“We’re just a Toyota family,” says Prince. “My daughter is about to start driving, and we’ve already got a Camry to use as her first car.”
Like Cliff, you don’t have to win a tournament to win the “Bonus Bucks” – you just have to be a registered participant in any of the dozens of tournaments sanctioned by Bonus Bucks, and be the highest-placing participant. To learn more and get signed-up, please visit http://www.toyotatrucksbonusbucks.com/ or phone (918) 742-6424, and ask for Jessica or Kendell and they can also help you get signed-up.
Amid a fishing trip on the bass-starved Ohio River in the summer of 1987, Alan McGuckin’s Dad told a then 16-year-old “Guck” — “I don’t care what you do for a living, just promise me you’ll do something you love.”
Originally from Pittsburgh, McGuckin considers himself a blue-collar kid, who has been richly blessed to live-out the best piece of advice his dad ever gave him for many years now in the Tulsa area.
After earning a degree in ecology at Juniata College in Pennsylvania, where he placed radio transmitters in largemouth bass to track their habitat preferences, he moved his life to Oklahoma in 1992, where he earned a Masters in Zoology and Fisheries under the direction of Gene Gilliland at the University of Oklahoma, before then embarking on what’s now a nearly three decade long career as a marketing and media veteran in the fishing industry.
His career spans 28 years of wisdom-rich marketing experience working to strengthen brands and increase sales for Lowrance, Terminator Lures, Toyota, Yamaha Outboards, Boat U.S., Carhartt, Costa, Quantum, Vexus Boats, and Zebco.
- Member of the Bass Fishing Hall of Fame voting committee, as well as a Board of Directors member for Keep the Tennessee River Beautiful
- Co-piloted the Terminator brand of premium lures from its birth to more than 10 Million pieces sold between 1997-2006.
- Has authored and published more than 800 stories on Bassmaster.com, along with several other popular bass fishing websites.
- He has generated $3 Million dollars’ worth of branded digital media since 2020, as a content creator.
- Serves as emcee for hundreds of guests at the annual Toyota Bonus Bucks Owners event.
- Avid angler, who fishes nearly every weekend when not on the road working.
- 13,000 followers on Instagram @GuckFishing.
“Guck” lives just north of Tulsa, OK at Lake Skiatook with wife Sherrie, an elementary school principal who also loves her job, and has a genuine passion for slinging a Rapala Brat crankbait on shallow points and habitat-laden flats.
