B.A.S.S. LLC has acquired
JM Associates, one of the nation’s oldest and largest outdoor
programming production companies, B.A.S.S. announced today.
investors — along with Don Logan and Jim Copeland — who purchased
B.A.S.S. from ESPN in November 2010. The group bought JM from
Atlanta-based CSE, which has owned it since 2007.
television show for ESPN for 10 years, receiving an Emmy nomination for
the show in 2008. Its roots date back to 1963, when McKinnis launched
his first television fishing
show on a local television station in Little Rock, Ark. It produced
McKinnis’ program, The Fishin’ Hole, which debuted on ESPN in 1981, as well as most other “Outdoor Block†programming on the network for the past three decades.
media operations completely seamless. It will enable us to expand our
media in every direction, and even beyond freshwater fishing,†said
McKinnis. “We’re especially excited about opportunities
to create compelling programming from a treasure of video archives.â€
benefit the sportfishing industry in many ways,†said Lonnie Cooper,
founder and chief executive officer of CSE, a full-service agency
dedicated to working with a wide range of clients in sports
and entertainment. “CSE and JM Associates will remain strategic partners
as our companies continue to work together on existing and future
projects.â€
ESPN2 and Outdoor Channel, JM Associates provides coverage of the
Bassmaster Elite Series, the Bassmaster Classic and other professional
events on www.bassmaster.com.
Bass
and The Saltwater Series.
