Fortifying its longstanding tradition of superior customer service, Lund Boats recently received the marine industry’s highest honor in customer satisfaction. For the fourth year in a row, the National Marine Manufacturers Association (NMMA) awarded Lund with the 2014 Marine Industry CSI Award in both the Aluminum and Fiberglass Boat categories. The CSI (Customer Satisfaction Index) Award recognizes marine manufacturers who attain the highest levels of customer contentment, as decided by the customers themselves.
Designed to enable marine industry manufacturers to measure and improve customer satisfaction, the NMMA’s CSI program requires manufacturers to survey all known retail consumers of their brands within the first 12 months of boat ownership. In addition to authenticating customer contentment with their boat and engine, the survey also gauges satisfaction with their local boat dealer.
“To achieve such high marks from our customers and then to be awarded the Marine Industry Customer Service Award for the fourth year in a row is a fantastic honor, “says Lund Customer Service Manager Matt Geiser. “We take tremendous pride in both the quality and craftsmanship of our boats and in the customer service we provide at both the manufacturer and dealer levels.â€
To qualify for the CSI award, manufacturers must achieve and maintain an independently-measured standard of excellence in customer satisfaction of 90-percent or higher over the past year.
“Customer contentment and supreme confidence on the water — that’s what we strive for in every boat we build,†adds Geiser. “This award truly validates the commitment of everyone at Lund Boats, and that includes everyone from our engineers to our customer service and our dealers.â€
