For the first time in history, all nine Bassmaster Elite events, as well as the Academy Sports + Outdoors Bassmaster Classic presented by Huk will feature live television coverage as the Elite Series moves to the FOX Sports platforms beginning in February 2021.
This new multi-year partnership between FOX Sports and Bassmaster allows for more expansive coverage of the tournaments, giving fans an opportunity to follow the action live as the world’s best anglers battle big bass – and each other – on some of America’s most legendary fisheries.
Highlighting the coverage is the iconic Bassmaster Classic on Lake Ray Roberts March 19-21, which will feature three hours of content on the FOX broadcast network and three hours of content on FS1.
Fans enjoy two new ways to catch the action during live weekend broadcasts. During the FOX television programming, an additional livestream with additional anglers will be featured on Bassmaster.com.
On days and times when the Bassmaster Classic and Elite Series tournaments are not being broadcast on FOX or FS1, the award-winning Bassmaster LIVE show will be streamed at Bassmaster.com and on the FOX Sports digital platforms. Bassmaster LIVE, which debuted in 2015, features expert commentary and insight while following the top-ranked Elite anglers.
“There is a huge appetite for live bass fishing and this partnership with FOX provides an incredible opportunity to reach new fans as a record number of people participate in fishing,” said B.A.S.S. CEO Bruce Akin. “Fishing license sales are up by double-digits this year, and we commend our anglers as well as the Bassmaster LIVE hosts for making use of time on-screen to explain the sport as well as offer tips and techniques to help fans of all levels improve their fishing.”
The Bassmaster Elite Series was one of the only major sports able to complete their full 2020 season, which drew both enthusiastic fans of bass fishing and sports fans craving the thrill of competition to live broadcasts of the Elite Series tournaments. Not only are both dedicated fans and newcomers alike eagerly tuning in to Bassmaster, but participation in the sport is booming across the country.
According to the Outdoor Recreation Roundtable, 81% of Americans say they’ve spent time enjoying outdoor activities during the pandemic, 31% for the first time. Many of those people are flocking to fishing, as states across the country have seen remarkable growth in fishing license sales. In the first half of 2020, the number of new fishing licenses sold is up 40% according to the DNR. Iowa, Minnesota, Vermont and Louisiana all report more than 50% higher fishing license sales in 2020, according to their state conservation agencies. Considered a hotbed of recreational fishing, even Alabama – where B.A.S.S. is headquartered – has experienced a 37% jump in resident fishing license sales.
The FOX Sports platforms reach more than 100 million viewers each weekend with their coverage of NASCAR, NFL, NHL, MLB, NCAA football and beyond.
“FOX Sports sees this as a unique opportunity to work with Bassmaster to elevate a best-in-class sports property to a new level and to an expanded audience,” said Bill Wanger, FOX Sports EVP, Head of Programming and Scheduling. “It’s going to be a lot of fun showcasing the best anglers in the world competing from lakes and rivers across the country on live television.”
