North America’s leading conservation and outdoor company recognized with prestigious honor after extensive nationwide survey of consumers
Newsweek has recognized Bass Pro Shops as the leading name in the outdoor industry. This accolade comes from an extensive independent survey by Statista, a global market research firm, which gathered over 140,000 consumer evaluations over two months.
The survey assessed various factors such as the likelihood of recommending the retailer, product quality, pricing, product range, staff helpfulness, convenience, parking, and cleanliness.
Johnny Morris, the founder of Bass Pro Shops and a noted conservationist, expressed gratitude for the honor. “Being named the top retailer by our customers is particularly meaningful, as our focus has always been on delivering exceptional products and experiences in a welcoming environment,” Morris said.
Since its inception in 1972, Bass Pro Shops has redefined the retail experience for outdoor enthusiasts. A visit to a Bass Pro Shops or Cabela’s store is more than just shopping; it’s an adventure, a mini-vacation, and a celebration of nature. Customers leave with not only outdoor gear but also a greater appreciation for nature and a desire to engage in outdoor activities.
Morris views Bass Pro Shops as more than a retailer; he sees it as a means to inspire Americans to explore the outdoors and support conservation efforts. Over the past decade, the company has donated more than 10% of its earnings to conservation causes.
Bass Pro Shops fosters strong customer loyalty through:
- A 10% discount for military personnel, police officers, firefighters, and wildlife agents.
- A low-price guarantee with continuous competitive monitoring.
- The opportunity to purchase TRACKER Boats factory direct, offering significant savings.
For over 50 years, Morris and Bass Pro Shops have worked with customers to advance conservation efforts. Their leadership has forged a powerful alliance with customers, partners, and conservation organizations, making a substantial impact on communities and the future of the outdoors.
The company is expanding its presence across North America, with new locations recently opening in Niles, Ohio; West Chester, Ohio; Irvine, California; and Grand Prairie, Texas. Upcoming openings are planned in Spring, Texas; Clifton Park, New York; Odessa, Texas; Tucson, Arizona; St. Augustine, Florida; Pittsburgh, Pennsylvania; Loveland, Colorado; Tyler, Texas; and Hermantown, Minnesota.
Each year, millions visit Bass Pro Shops to experience its giant aquariums, extensive wildlife displays, and educational events.
About Bass Pro Shops
Founded in 1972 by Johnny Morris in Springfield, Missouri, Bass Pro Shops is North America’s premier outdoor and conservation company. It offers a diverse range of products and services, including retail, outdoor equipment manufacturing, and world-class resorts. Following its 2017 merger with Cabela’s, Bass Pro Shops has enhanced its offerings and service. The company also operates White River Marine Group and Big Cedar Lodge, and is recognized by Newsweek as “America’s Most Trusted Retailer for Outdoor Gear.”
