Today Bass Cat and Yar-Craft announced they have joined the Correct Craft family. Correct Craft is owner of Nautique Boat Company, Pleasurecraft Marine, and Aktion Parks.
Bass Cat and Yar-Craft are both manufactured in Mountain Home, Arkansas and are the quality leaders of their segments. Bass Cat led the entire boating industry in quality during the years JD Power reported on the industry and both it and Yar-Craft have outstanding product and customer service reputations.
Correct Craft has announced that the management team will remain intact and production will continue in Mountain Home, Arkansas.
“Bass Cat and Yar-Craft are both outstanding brands with great reputations and exceptional teams,” said Correct Craft’s President and CEO Bill Yeargin. “We could not be happier to have them joining the Correct Craft family. Bass Cat President Rick Pierce and his family have done a wonderful job for decades and we are honored that they would trust their brands, legacy and employees to Correct Craft. We look forward to working with Rick and the outstanding Bass Cat and Yar-Craft teams in Mountain Home Arkansas to grow these two exceptional brands on the wonderful foundation that he and his family have built.”
“After over four decades of being owned and operated by our family we are pleased to secure our heritage with Correct Craft,” said Bass Cat’s President and member of its founding family Rick Pierce. “Dad and I have had a blast together and now we turn the page on history. The decision is one to extend what Dad and Mom–Ron & Jan Pierce–started with their legacy. By joining the Correct Craft family Bass Cat and Yar-Craft will live well beyond our lifetimes. I look forward to where we are going to carry the brands.”
To read more about Bass Cat and Yar-Craft joining the Correct Craft family, read Bill Yeargin’s Nautique Insider blog here.
