20% Off All Northland Fishing Tackle Elite Series Crankbaits

The product recommendations on our site are independently chosen by our editors. When you click through our links, we may earn a commission. 

Northland Fishing Tackle’s Elite Series crankbaits are 20% off this week, including the new Pro Sunny B Deep. The Elite series features seven shapes and six colors, all handpicked by Jeff “Gussy” Gustafson himself.

The new Northland Elite Pro Sunny B Deep features all the beneficial characteristics of balsa with a modern body design. Constructed using Northland’s Heat-Compression Molding (HCM) manufacturing process, this lure has all the unique benefits of balsa but with more consistency. Its hand-tuned, deep-diving lip makes it perfect for chasing bass as they transition into (or out of) deeper waters. The Pro Sunny B Deep weighs a mere ½-ounce and measures only 3 inches long from its balsa nose to tail, making it a particularly appealing cold-water or pressured situation presentation.

“This crankbait takes the popular Pro Sunny B to new depths of 10 -to 12-feet,” says Northland Marketing Manager and club tournament bass angler, Charlie Peterson. “With its unique lip design, the new Northland Pro Sunny D Deep starts diving the moment you turn the reel handle with a nice, tight action, but in a smaller balsa crankbait profile than most hardbaits available in this depth range. Plus, we added premium #4 Gamakatsu treble hooks to make the bait tournament-ready, right-out-of-the-box—and six, must-have colors for bass through the seasons.”

Buy at Northland Tackle

Bass Fishing Hall of Fame logo
© Wired2fish, Inc.