Here at Wired2fish, we love lures: topwaters, crankbaits, jerkbaits, jigs, spybaits, whatever. We took a sampling of the countless options we found at ICAST to share with you. Here’s some of the new baits you should be loading your tackle box with this year.
RAPALA PXR JOWLER
The Rapala bass splash pad! The PXR Jowler, designed with Jacob Wheeler, has every detail well thought out. The unique mouth design creates maximum surface disturbance, allowing the bait to have hard cutting, splash-and-walk action at any speed. Equipped with a dual frequency Knocker that shifts for ultra-long casts and rings the dinner bell when retrieved. Armed with premium custom built 1X VMC round bend Redline Trebles to increase hook-up ratios and stand up to big fish.
MSRP: $19.99
RAPALA PXR DEEP MAVRIK 110
The PXR Deep Mavrik is a deep-diving suspending jerkbait that will draw strikes from bass, walleye, and other predators. Features begin with Rapala’s Long-Cast System, which provides accurate, ultra-long casts to maximize time in the strike zone. The lure’s suspending, head-down attitude mimics an injured baitfish, while a hard-cutting, semi-erratic action makes the PXR Mavrik a versatile jerkbait for any condition. You can fish it slowly with short twitches to walk the bait side-to-side, or give it a quick snap to get the bait to turn nearly 180 degrees. The Deep Mavrik will get down to 10 feet. It wears three premium VMC RedLine Series No. 5 treble hooks, measures 4 ⅜ inches, and weighs 1/2 ounce. Available in 18 colors.
MSRP: $16.99
RAPALA OG BIG ROCCO
From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the Rapala OG Series is born of the sawdust from Ott DeFoe’s garage. The Rapala OG Big Rocco 6 is the larger brother to OG Rocco 5. It is a buoyant, round balsa bait with a square circuit board lip. Highly castable with medium rolling action, it deflects through cover and backs out of sticky situations. OG Big Rocco weighs in at 5/8 ounce, dives to 6 feet and sports a pair of VMC 1x Hybrid treble hooks.
MSRP: $13.99
BANDIT WALLLEYE SHAD
Bandit aims to give anglers the ultimate shad-profile CrankBait with the Walleye Shad. The anatomically-correct body was molded after viewing several types of shad forage present within the Great Lakes region of the country. Extremely flat sides to give the Walleye Shad a very tight wiggle to appeal to over pressured fish.
MSRP: unavailable at time of publication.
DUO REALIS SEEK 85S UNDER WALKER
The newly developed Seek 85S Under Walker from Duo ReaLIS is an excellent bait for forward facing sonar use. This specialized sinking pencil bait provides a unique “underwater” side to side walking-dog action to precisely target the suspending fish in the middle of the water column. Let it get down to the desired depth, falling with a horizontal shimmy, and then start twitching the rod tip lightly to perform the unique underwater dog walking action.
MSRP: unavailable at time of publication.
DUO REALIS DEAD DRIFT 95 & 100
The Dead Drift 95 was created to mimic the appearance of dying baitfish, drifting along in the current. A four or five piece (depending on the lure’s size), jointed body moves naturally, imitating the slow flailing of hapless prey. Cast it upstream and let it float down, with the body of the bait floating along horizontally and appealing to all predators below. Available in two sizes.
MSRP: unavailable at time of publication.
DUO REALIS SNAPPY CRAPPIE
In contrast to the Dead Drift, the Snappy Crappie was created to mimic the lively movements of a baitfish. Its flowing and flattened body has an incredible range of motion, thanks to the joints between the bait’s four sections. It slowly sinks vertically while maintaining an upright posture, and can be retrieved at a variety of speeds.Rip it in fast to create wakes on the surface.
MSRP: unavailable at time of publication.
DUO REALIS SPINBAIT 70
Duo Realis expands the Spinbait line with a smaller size. This new 70 size has all the strengths of the original, and is ideal to match a smaller forage base or when a slower sinking speed is required—sure to broaden your “Spybaiting” horizons. Cast it out, count down until it reaches the desired depth, and then begin a slow retrieve to make the lure roll slightly with a tight wobble as the blades rotate. Just be sure to fish it on a light line, as anything heavier than 5 pound test will drag the lure downwards and alter the intended action.
MSRP: unavailable at time of publication.
Z-MAN TUNGSTEN CHATTERBAIT EVO
Love that ChatterBait action, but need to fish deeper in the water column? Z-Man has you covered with the new Tungsten ChatterBait Elite EVO. Built using the same DNA as the award-winning original EVO but with a low-profile, high-density 96 % tungsten head to get down fast. The direct head-to-blade connection allows the iconic bait to start thumping right from the jump, shimmying and shaking and emanating its own unique sound and vibration that gets fish to bite. Detailed pro-designed head paint patterns are highlighted by oversized, 3D baitfish eyes, wire-tied 100% silicone skirts, and plated, painted and glitter-coated finishes on the stainless steel blades. Available in 3/8- and 1/2-ounce sizes in 12 color schemes, both with 5/0 heavy-duty black nickel needlepoint hooks with wire trailer keeper pins.
MSRP: $15.99
BOOYAH FLASH POINT JERKBAIT
Live Sonar is here to stay, and it has legions of dedicated fans. BOOYAH has delivered the Flash Point, a slender minnow jerkbait with raised body sections for a quick darting action to take advantage of this technology. The key to the lure is a custom blade affixed to the head of the lure which provides a subtle baitfish flash and shines like a beacon on Live Sonar.
MSRP: unavailable at time of publication
HEDDON SPIN N IMAGE
Heddon has introduced a rotating tail topwater lure with a finesse buzzing action that is sure to drive bass insane. Molded after the popular Spit N Image shad style body and complemented with a hard plastic rotating tail that creates a bubble trail as it tracks on the surface as well as a finesse sound, thanks to the small hole. This combination delivers a finesse topwater commotion that is far different from the standard options available on the market and is appealing to extremely pressured bass in clear water.
MSRP: unavailable at time of publication.
STRIKE KING EVADER
Accurately emulating panic-stricken baitfish, Strike King’s Evader is the small-profile topwater you need in your line up. The metal lip design encourages the Evader to remain at the surface while also adding a bit of extra flash to entice powerful strikes. Great castability and a realistic swimming action elevate the Evader’s performance beyond that of a traditional style topwater bait, and the premium treble hooks are super sticky for keeping fish pegged.
MSRP: unavailable at time of publication.
YO-ZURI 3DR-X FLAT HEAVY MINNOW
Designed for targeting trout and other freshwater gamefish in a wide range of fishing conditions, Yo-Zuri’s 3DR-X Flat Heavy Minnow is extremely effective in moving water, with a shape that can handle swift currents. It has an amazing darting action and it shimmies like a dying bait fish on the fall. Three dimensional internal prism finishes reflect light for plenty of attraction andt never chip or wear off. Available in three different sizes and eight colors.
MSRP: unavailable at time of publication.
YO-ZURI 3DB NEW COLORS
Designed by our top BASS and MLF pro staff, Yo-Zuri is releasing three new shad colors in their 3DB topwater lineup. The series includes the 3DB Pencil, Popper and Pencil Popper. These baits utilize Yo-Zuri’s pearl finish and internal paint, which never chips or wears off. The new colors are Ghost Pearl Shad, Ghost Sexy Shad, and Gizzard Shad.
MSRP: $9.99
YO-ZURI BURNT ORANGE CRAWFISH RATTL’N VIBE
Yo-Zuri is adding a new color to their Rattl’n Vibe series, Burnt Orange Crawfish. Yo-Zuri believes this will make an excellent spring time color, though it should work well in any waterbody with lots of craws. Color available in ⅜ and ⅝ ounce sizes.
MSRP: $8.99
SHIMANO ZUMVERNO 115SP MR
Shimano built the Zumverno 115SP MR for forward-facing sonar enthusiasts, with a nose-down posture that enhances live sonar returns for precise tracking of the lure’s movement. The bill also creates an erratic side-to-side darting action, mimicking fleeing baitfish to trigger strikes and allowing it to deflect off structure to minimize snags. A range of patented Shimano tech is also included, such as FLASH BOOST that emits an alluring flash during the retrieve, JET BOOST to increase casting distance, and SCALE BOOST that replicates baitfish patterns. Available in six colors.
MSRP: unavailable at time of publication.
NICHOLS LURES/BLADE-RUNNER DUH SPOON
The Blade-Runner DUH Spoon already stands as the quintessential jigging spoon, and now, through a collaboration with Nichols Lures, it has leveled up again. Adding premium Spro Swivels and Decoy Tied Treble Hooks to the classic DUH Spoon shapes and color packs brings even more value and quality to an incredible product. Built in ¾, 1-1/4, and 1-3/4 oz sizes, each spoon boasts balance and action perfect for newer Forward Facing Sonar applications. DUH Spoons deliver a lifelike baitfish profile and tremendous action, making them perfect for an incredibly wide range of species and situations. Available August 1, 2024.
MSRP: $8.99
REBEL MATTE SERIES CRAW AND CRICKHOPPERS
Matte finishes eliminate glare and enhance realism, and Rebel’s unique photographic printing process creates colors that accurately match their natural counterparts. The Rebel Craw series will be offered in four ultra-realistic matte color patterns, including Gully Craw, Rusty Craw, Tiger Craw and Winter Craw. Crickhopper, Bighopper and Crickhopper Popper are receiving an added dose of realism with the addition of four all new matte series finishes: Army Cricket, Matte Brown, Fire Cricket and Matte Rusty Brown.
MSRP: unavailable time of publication.
DIRTY JIGS GRASS WIZARD
Designed by MLF personality and former Tour Angler JT Kenney, the Dirty Jigs Grass Wizard is sure to cast a spell on giant bass in your lake. Previously sold under the Nichols Lures brand, Dirty Jigs has revamped the Grass Wizard with their premium dual-tone paint schemes and hgh definition skirts. Featuring a unique arrow-shaped, belly-heavy head design and a razor sharp Mustad hook, the Grass Wizard slides in and out of cover with ease. Thread on your favorite trailer, peg it using the included Toothpick Keeper Collar, and start whirling around the Wizard! Available July 1, 2024.
MSRP: $5.99
SPRO ZERO SWIMMER 100
SPRO says the Zero Swimmer 100 is great for just about any time the fish are feeding on top. Whether you’re fishing a shallow pocket, or throwing over brush, the loud one-knock sound created by this castable wake bait will be sure to grab their attention. This bait can be worked as a slow roll, fast retrieve, or rip and pause retrieve. Be sure to keep your rod at a 45 degree angle when retrieving for the best action. The 100mm long lure weighs in at ⅗ ounces, and sports a pair of #4 Gamakatsu round bend trebles. Available in eight fish-catching patterns.
MSRP: $11.99
GAMAKATSU JDM KING COBRA JIG
The JDM King Cobra Jig is built using the Gamakatsu 60-degree Nano Alpha hook, which offers plenty of gap width combined with a shorter shank, giving it a compact look. A matte finish, chip resistant painted head in a “Cobra Shape” allows the jig to stand up in a natural defensive posture and prevents the jig from rolling over. Add a hand tied, high contrast skirt, and this jig is about as realistic as you can get. The JDM King Cobra jig is available in five sizes ranging from 3/16 to- 3/4 ounce and three hook sizes from 2/0 – 4/0 in six unique JDM style craw colors.
MSRP: $7.49
GAMAKATSU JDM SWIMMING SHOT NEO SWIM JIG
The JDM Swimming Shot Neo Swim Jig was constructed with Gamakatsu’s attention to detail and quality. Built around the ultra-sharp 30-degree Nano Alpha Hook, this swim jig features a slightly longer shank which increases hook ups on short strikes. The head design minimizes hang ups and is painted in a chip resistant matte finish. An 8-strand weed guard allows it to slip through cover with ease. The JDM Swimming Shot Neo Swim Jig is available in three sizes ranging from ¼ to ½ ounce with a size 4/0 hook in six exclusive JDM style colors.
MSRP: $7.49
GREAT LAKES FINESSE MATTE FINESSE JIG
Need a super finesse micro jig with a hook that can handle the biggest fish in the lake? The Matte Finesse Jig from Great Lakes Finesse can do the trick with its 1/0 Gamakatsu 604 hook. The ball head design crawls through rocks and sparse vegetation with ease without chipping. The super thin skirt material pulses in the water with minimal movement, and the oversized keeper will securely hold any small soft plastic trailer you choose.
MSRP: 6.99
STRIKE KING TOUR GRADE HAIR JIG
Available in four sizes, Strike King’s Tour Grade Hair Jig is perfect for ultra-finesse presentations. The premium hand-tied marabou skirt creates lifelike, pulsating movements in the water, triggering powerful reaction strikes. The fine-wire hook penetrates with ease, but still has all the power needed for bringing your catch back to the boat.
MSRP: $5.99
BERKLEY KREJ
With its innovative, upturned bill the Berkley Krej is one of the most unique baits to hit the market this year—and winner of the Best Freshwater Hard Lure Category at ICAST 2024. This revolutionary hard bait, designed to provide excellent returns on forward facing sonar, mimics the natural, upwards fleeing reaction of a baitfish. Contrary to conventional methods of fishing a jerkbait, the upturned bill of the Berkley Krej (that’s “Jerk” spelled backwards) allows it to work its way upwards in the water column, only to fall backwards towards the fish chasing the bait.
MSRP: 14.99
BILL LEWIS DEPTH CHARGE
The Bill Lewis Depth Charge is an innovative sinking twitch bait optimized for forward facing sonar. Designed without a lip, the Depth Charge sinks quickly on a slack line with a back-and-forth shimmy that is hard for a bass to ignore. Available in three sizes and 14 colors, the Depth Charge can be twitched, ripped, pulled, or simply retrieved and is absolute dynamite on schooling fish!
MSRP: unavailable at time of publication.
BILL LEWIS ZIG-ZAG
The excitement of a topwater bite is simply unrivaled. The Bill Lewis Zig-Zag has added a little more fun into the mix. Designed to be tied on in front of a walking bait, the Zig-Zag mimics an even smaller baitfish being chased and adds another layer of realism to your presentation. Offered in 6 colors, the Zig-Zag features its own feathered treble hook for enhanced hookup ratios.
MSRP: unavailable at time of publication.
BUCKEYE LURES SPOT REMOVER JIG
The Buckeye Spot Remover Jig is designed to be the ultimate finesse jig! Utilizing the same head design as the popular MDJ Spot Remover Ned Head, this jig features a 2/0 Mustad hook and a premium, finesse-cut frog hair skirt. The Spot Remover Jig is available in three sizes (¼, ³⁄₁₆, ⅛ ounce) and six gorgeous colors. If you like catching bass on a finesse jig, meet your new favorite weapon.
MSRP: unavailable at time of publication.
STEELSHAD BOTTOM BLADE
The SteelShad Bottom Blade is a unique new twist on the age-old, yet ultra-productive blade bait. Designed to fall vertically through the water column, the Bottom Blade features attention-getting action, an attractive profile and a very unique design that ensures it lands perfectly on the bottom in a stand-up position. Available in both ⅜ and ½ oz sizes, as well as a multitude of colors, the Bottom Blade features a #4 Mustad Triple Grip treble hook to ensure that your fish makes it back to the boat.
MSRP: unavailable at time of publication.
LUNKERHUNT FINESSE SKIRTED JIG
The “Finesse Skirted Jig” by Lunkerhunt was engineered with a dual titanium brush guard for unmatched durability, premium two-tone paint for increased allure, and a meticulously hand-tied skirt for lasting reliability. Throw this one into the thick stuff, or pull it up the rocks.
MSRP: unavailable at time of publication.
LUNKERHUNT GLITCH BLADE LIPLESS CRANKBAIT
The combination of innovation and creativity is at the heart of the new Lunkerhunt Glitch Blade Lipless CrankBait. This lure is designed to take traditional lipless CrankBait fishing to the next level, creating a cutting-edge hybrid between lipless CrankBaits and blade baits, with an aggressive wobbling action combined with the unique vibration and sound of the hybrid rear blade. This sinking lure excels at covering water and can be burned in shallow water or yo-yoed around deepwater structures.
MSRP: unavailable at time of publication.
JM LUNKERHUNT IMPACT HITCH JM
Lunkerhunt’s Impact Series Hitch JM is designed to captivate even the most elusive gamefish. With an exaggerated “baitfish in distress” swimming action, this jointed lure attracts otherwise disinterested predators. Ideal for trolling or cast-and-retrieve, in popular patterns. Some patterns feature glow colors for enhanced visibility and a weight transfer system for effortless casting. Available in 4-inch (1/2 oz) and 5-inch (3/4 oz) sizes, the Hitch JM dives to a depth of 2-4 feet with floating buoyancy.
MSRP: unavailable at time of publication.
LUNKERHUNT IMPACT DART TB
Introducing the Lunkerhunt Impact Series Dart Twitch Bait (Dart TB), a versatile slow-sinking, lipless hard bait perfect for both fresh and saltwater fishing. With saltwater-rated components and wire-through construction, this bait is built to last. The Dart TB delivers erratic action on hard jerks and smooth gliding with light twitches, mimicking distressed baitfish to attract predators. Ideal for grass flats, oyster bars, and beach troughs, its lifelike patterns and balanced design ensure excellent performance no matter where you fish.
MSRP: unavailable at time of publication.
EAGLE CLAW LAZER SHARP BUCKTAIL JIGS
Eagle Claw’s Lazer Sharp Bucktail Jigs are built using their American-made Pro-V hooks, designed to increase your catch rate for many species and angling situations. Available in four versatile sizes: 1/8, 1/4, 3/8, and 1/2 ounce. Choose from six fish-catching colors: Pearl White, Pink/White, Chartreuse/White, Purple/Black, Purple, and Firetiger. These options range from the natural and subtle Pearl White to the eye-grabbing Firetiger.
MSRP: unavailable at time of publication.
